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Privacy Policy

Our Commitment

We appreciate your trust in us and entrusting us with your personal information. We are committed to protecting your privacy and will take all reasonable precautions and comply with all applicable laws and regulations in Hong Kong, which may be revised from time to time, to ensure the security and proper use of your personal information. We regularly review and may modify this privacy policy. Please refer to the following details regarding our collection, use, transfer, and retention of your personal information.

Personal Verification Information - Summary of PII Collected by Our Company

Our company collects voluntary personal verification information ("PII") provided during registration or collected based on explicit information requests from you.

Our company may also collect your IP (Internet Protocol) address for diagnosing issues and managing this website through our servers. An IP address is a numerical label assigned to your computer when using the internet. Your IP address will also be used for session identification and the collection of demographic information.

During your use of the website, our company may request your email address. Additionally, our company may require you to provide the following partial or complete PII during the ordering process: name, postal address, email address, telephone number, and payment details (such as credit card information).

Use and Sharing of PII

All PII is retained in accordance with the "Data Protection Guidelines" and other applicable data protection laws and regulations in Hong Kong.

Our company uses PII to provide you with information about our company, offer relevant services, and conduct self-promotion and marketing activities. Our principle is not to sell or disclose any PII to any other organization outside our company, except when required by law to prevent and detect fraudulent activities. Without your consent, our company will never sell or lease your PII to any other individual for marketing purposes.

However, our company may disclose your PII to our agents and contractors to assist us in using your data for the purposes specified in this privacy policy. For example, we may engage third parties for marketing or customer service assistance, or disclose relevant information to credit card processors for payment processing purposes. For convenient transaction services, our third-party online payment system will collect and record your initial payment information and transmit it to the bank using SSL encryption for future transaction purposes. Please note that Mr. Underwear does not store or use any of your credit card information (including credit card details) on our servers.

Our company also reserves the right to disclose PII (Personally Identifiable Information) for the following purposes:

  • To protect the rights or property of our company, the website, and/or other users of the website.

  • Submitting PII to our company is considered as your consent for us to use your data in the manner specified in this privacy policy. Our company takes no responsibility for the use of such data by third parties who receive and process your information.

Cookie (Information Recording Program):

Our company uses Cookie technology to store data on your computer through your browser. Since cookies allow website publishers to take useful actions (such as confirming whether a computer or its user has visited the website before), many websites use cookies to record information. Usually, you can change your browser settings to prevent the use of cookies, but if you make changes, it may cause the service (and website) to not function properly. The information stored in cookies is used to identify your identity. This allows our company to provide more efficient services and track visitor patterns on the website.

Furthermore, when advertising on this website (if applicable), third-party advertisers or ad service providers may set unique cookies or identifiers on your browser. The use of cookies by third-party advertisers or ad service providers is not governed by this privacy policy but by their respective privacy policies. Please note that the use of this website is not intended for or targeted at individuals under the age of eighteen.


Please note that our company may send you emails for the following purposes:

As part of the service. For example, our company may send you (or may send you) emails in certain situations, such as:

  • After registration, we will notify you of detailed information regarding your account.

  • We will notify you of information related to our company's products and services.

  • It will be used for newsletters.

  • It will be used for promotional emails.

However, for marketing or promotional emails that our company may send, we will provide you with an option to unsubscribe.

Security and Retention:

Our company ensures that the PII we hold is managed in accordance with internal security policies and relevant laws and regulations and is secure in our systems.

While our company will take precautions to protect the information transmitted between the website and/or users, it may not be able to prevent unauthorized access by third parties to such information or prevent the disclosure of such information during transmission due to negligence. Users acknowledge that there are risks associated with communicating with this website.

Transfer in Specific Environments:

If Mr. Underwear sells, merges, acquires, undergoes a change in control, or transfers the majority of its assets, or undergoes a reorganization or liquidation, our company has the right to unilaterally decide to transfer, sell, or distribute information (including but not limited to PII and other information) on this website or transmitted through this website to one or more relevant third parties.

Providing Your Personal Information:

We may obtain personal information about you through various means, such as:

(a) When you shop on our online or physical stores;

(b) When you participate in our activities or promotions;

(c) When you apply for the use of our VIP program or participate in any of our promotional programs;

(d) When you register an account with us;

(e) When you participate in any surveys or marketing activities;

(f) When you log in to visit our website, use our mobile applications, or browse any of our social media pages;

(g) When you contact us in person, by phone, email, or any social media platform for inquiries or information provision;

(h) When verifying your identity;

(i) When you subscribe to our marketing or promotional materials.

You may choose not to provide the personal information we request, but if you choose not to provide it, we may not be able to provide you with our products, services, or offers, or you may not be able to log in to our platform or use certain features.

Categories of Personal Information We Collect:

The categories of personal information we may collect include: your title, name, gender, phone number, email address, residential address, mailing address, billing address, delivery address, or other contact information, your birth month and date, your payment or credit card information, username and password, and any other personal information voluntarily provided by you.

Purposes of Collecting Personal Information:

Your personal information may be used for one or more of the following purposes ("Purposes"):


Direct Marketing

We intend to use your personal data for direct marketing, including promoting and advertising all products and services provided by Mr. Underwear. However, we will not use your personal data for direct marketing purposes without obtaining your consent (including indicating no objection). If you wish to unsubscribe from receiving direct marketing messages, you can contact our customer service representative using the methods listed in the "Other Information" section below or follow the provided unsubscribe link to indicate your choice or request a change in your preferences (at no additional cost).

Data Collected Automatically

When you browse our mobile or online platforms, we collect your data automatically through methods such as cookies, web beacons, and web server logs. The data collected through these methods may include your IP address, device unique identifiers, browser characteristics, device characteristics, operating system, language preferences, web page addresses linking you to our platform, information about your activities on our platform, and the date and time of your visits. The data collected automatically will be used for the purposes mentioned above.

Cookies are data stored by your browser on your computer or other internet-connected devices when you visit a website. Our cookies identify your browser, allowing us to recognize you when you visit again. Most browsers are set to accept cookies automatically. You can change your browser settings to reject certain cookies. However, without cookies, you may not be able to use all the features and services on our website.

Our web servers may automatically record your data, and we may also use web beacons, which are tags set on our website, to connect web pages to specific web servers and their cookies and transmit information collected through cookies back to the web servers.

Third-Party Websites

This privacy policy applies only to us and not to any other third parties. When you click on links and/or advertisement banners that connect you to third-party websites or websites associated with our affiliated companies, you will be subject to their privacy policies. While we support the protection of internet privacy, we will not be responsible for any actions taken by third parties outside our network.

Transfer of Personal Data

To fulfill the aforementioned purposes, including processing and storing your personal data, we may disclose or transfer your personal data to our affiliated companies or any third-party service providers or business partners of Mr. Underwear, whether within or outside Hong Kong, based on the necessary circumstances and as required. Additionally, if we believe that the disclosure or transfer of your personal data is required by law or regulatory requirements or necessary to protect our interests (as permitted by law), we may also make such disclosure or transfer to any other third party. We also reserve the right to transfer the rights we have regarding your personal data when we participate in any mergers, acquisitions, or corporate reorganizations. However, we will not make such data transfer unless the transferee agrees to use your personal data in accordance with this privacy policy.

Retention of Personal Data

We will retain your personal data in accordance with relevant laws and regulations. The retention period will not exceed the time necessary to fulfill the purposes and will be deleted as soon as reasonably practicable upon completion of the purposes.

Data Protection

To protect and prevent unauthorized, illegal, or unauthorized access to your personal data, we maintain appropriate administrative, technical, and physical security measures. Our security measures include secure servers and limiting access to personal data to personnel who need to use it and have received training.

Access and Correction of Your Data

You may contact our customer service representative using the methods listed in the "Other Information" section below to request access to and correction of your personal data. We will process your request after verifying your identity, and we may charge a reasonable administrative fee for such requests.

Modification of Privacy Policy

We may modify this privacy policy from time to time and publish it on our website ( and mobile platform. You can periodically review this privacy policy to ensure that you are aware of the latest version.

Other Information

If you have any questions regarding this privacy policy, please contact our customer service representative through the following methods:

Email: (During business hours: Monday to Friday, 9:00 AM to 8:00 PM) (Hong Kong GMT +8)

This privacy policy is available in Chinese and English. In case of any discrepancies between the Chinese, English, and Japanese versions, the English version shall prevail.

Privacy policy updated: January 2023

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